item details
Overview
This brochure is part of a collection of objects that significantly represent the history of Contiki, a travel and tour company specialising in tours for 18 - 35 years olds, established by New Zealander John Anderson.
This brochure was the first New Zealand one, but Contiki Europe magazine were in production from about 1973. The magazines were produced annually and include content advertising various tours, articles on events or tours, photos of Contiki staff and people on tour. The imagery and content in the magazines not only documents Contiki’s history and the company’s changing identity and branding, but also showcases changes in fashion and travel culture, and features advertising and articles on places visited while on tour. The magazines all belonged to Juan Gimeno from Barcelona. He and his family owned a Spanish Leather shop that Contiki (amongst many other Tour Companies) would visit as part of their itinerary.